Archive for Bratface Marketing

Andrea Baxter Launches Bratface

Posted in Bended Bow with tags , , , , on July 6, 2009 by genennis

Bratface: [brat-feys] noun – a term of endearment used towards the people in your life that you love that just seem to drive you a little batty every now and then.

Urban Dictionary

Andrea Baxter

We first spoke with Andrea Baxter last year about the remarkable story of Smart Cookies, the first company that she co-founded.  Today, she’s back to talk about her latest business venture, Bratface Marketing.

Andrea knows the importance of investing in your story, brand and identity, and understands the exponential benefits of pulling a great team together to do so.  She is passionate about marketing as an outlet for her creativity and her ability to connect others.  Here, Andrea tells us about branching out on her own.
Bratface Marketing

Loaded Bow: How did Bratface come to be?

Andrea Baxter: Prior to Smart Cookies, I worked in marketing and I was painfully missing it.  It’s a real creative outlet for me.  Also, an important part of the Smart Cookies philosophy is about making more dough, so I thought what better way then to work in my area of expertise?  I still had contacts in the industry, and was doing projects here and there, so creating a marketing company just made sense.  I love working in a team, but it is also really exciting to be able to make decisions independently and one I can call all my own.

Inevitably, I’m asked about the name!  I wanted a name that would reflect my personality, my culture and my history.  Bratface is a term commonly used in Newfoundland where I was born.  It’s actually in the Newfoundland Dictionary (yes, we have our own dictionary)!  Bratface was one of the nicknames my father called me when I was being a bit cheeky.  That’s special to me because my father is not only my business mentor, but someone who I am very close with and have a great deal of respect for.  He was very successful by 28, but he was always very fair and very modest. Bratface was a good fit because it balanced being conservative, having fun and was true to my playful nature.  It adds just a touch of smartass as well!

LB: How will you market Bratface?

AB: It has been a very organic process.  My contacts have been a really valuable source, and I have been able to benefit from word-of-mouth marketing.  I am so thankful that I kept my foot in the door, while staying under the radar!  Networking continues to be really important.  And of course, it’s important to implement social media marketing initiatives through bloggingFacebook and Twitter. For any small business getting off the ground, these are great outlets to use where you can get access to so many business people.

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