Archive for the Bended Bow Category

Painfully Fun – Loaded Bow Photoshoot

Posted in Bended Bow, Loaded Bow: Following Our Story with tags , , , , , , on August 13, 2009 by loadedbow

These are some pics taken of Gen and I at Chill Winston for our Loaded Bow photo shoot with the enticing and fabulous Amber of the innovative and fun Painfully Hip.  Painfully Hip is Amber’s blog about “Fashion-Forward Finds for the Weak of Wallet”.  She find thrift store goodies and re-vamps them, photographs hotties in them and writes about them!  Dreamy, non!!??



Amber says:

“So we met up for a drink at the beautifully lit Chill Winston in Vancouver and played dress up. My friend, The Amazing Janos Sitar, shot some brilliant photography (including some blurry “styling action” shots – y’know, I move like a gazelle on speed) while we giggled a hell of a lot and rearranged the furniture in the bar. They are both precisely as fun, talented, charming, inspiring and adorable as they appear. We had a short, but glowing time. Roman candles, indeed.”



Thanks Amber for the great times and to Janos for the beautiful pics.




Andrea Baxter Launches Bratface

Posted in Bended Bow with tags , , , , on July 6, 2009 by genennis

Bratface: [brat-feys] noun – a term of endearment used towards the people in your life that you love that just seem to drive you a little batty every now and then.

Urban Dictionary

Andrea Baxter

We first spoke with Andrea Baxter last year about the remarkable story of Smart Cookies, the first company that she co-founded.  Today, she’s back to talk about her latest business venture, Bratface Marketing.

Andrea knows the importance of investing in your story, brand and identity, and understands the exponential benefits of pulling a great team together to do so.  She is passionate about marketing as an outlet for her creativity and her ability to connect others.  Here, Andrea tells us about branching out on her own.
Bratface Marketing

Loaded Bow: How did Bratface come to be?

Andrea Baxter: Prior to Smart Cookies, I worked in marketing and I was painfully missing it.  It’s a real creative outlet for me.  Also, an important part of the Smart Cookies philosophy is about making more dough, so I thought what better way then to work in my area of expertise?  I still had contacts in the industry, and was doing projects here and there, so creating a marketing company just made sense.  I love working in a team, but it is also really exciting to be able to make decisions independently and one I can call all my own.

Inevitably, I’m asked about the name!  I wanted a name that would reflect my personality, my culture and my history.  Bratface is a term commonly used in Newfoundland where I was born.  It’s actually in the Newfoundland Dictionary (yes, we have our own dictionary)!  Bratface was one of the nicknames my father called me when I was being a bit cheeky.  That’s special to me because my father is not only my business mentor, but someone who I am very close with and have a great deal of respect for.  He was very successful by 28, but he was always very fair and very modest. Bratface was a good fit because it balanced being conservative, having fun and was true to my playful nature.  It adds just a touch of smartass as well!

LB: How will you market Bratface?

AB: It has been a very organic process.  My contacts have been a really valuable source, and I have been able to benefit from word-of-mouth marketing.  I am so thankful that I kept my foot in the door, while staying under the radar!  Networking continues to be really important.  And of course, it’s important to implement social media marketing initiatives through bloggingFacebook and Twitter. For any small business getting off the ground, these are great outlets to use where you can get access to so many business people.

Continue reading

This was supposed to be about Word of Mouth Marketing… but ended up being about the ecological impact of your tampons

Posted in Bended Bow with tags , on June 3, 2009 by genennis

Having just celebrated our first birthday, we are feeling a bit reminiscent!  Over the next few days, expect to see some of our favourite posts from the past year… starting with tampons.


Well, ladies, if you have been considering starting a blog, I have news that may tip the scale for you.  You can get free tampons.  Really, if that doesn’t convince you… 

This morning FedEx delivered a big box that held a tote bag filled with all sorts of goodies… and a crazy number of tampons. 

Shortly after we launched LOADED BOW Zoe and I received an email from a word of mouth marketing company out of Toronto.  After playing phone tag for a few weeks, we connected with one of the women working on the project.  We were asked if we would be interested in receiving a promotional package from o.b., and in return, we would need to talk about the products.  She made it very clear that whatever we had to say could be positive or negative. 

Considering that Zoe is pregnant, I got dibs on this particular ‘assignment’.

My initial reaction was that I really don’t have that much to say about tampons.  Then the WOM lady pointed out the difference in waste between a traditional tampon and an o.b. tampon.  That, I can talk about. 

A few minutes of online research reveals that the average woman will use approximately 10,000 tamponsover the course of her lifetime.  That is a whole lotta applicators being flushed down the toilet.  Literally.  Currently, o.b. is the only tampon in Canada and the US that doesn’t have an applicator.  That is something I can advocate for.  There are feminine hygiene products are are far more eco-friendly than o.b. tampons, like The Keeper, but for those of you who are a bit squeamish, applicator-free tampons just may be a good place to start.

I have been puttering around the o.b. site for the last few minutes and I just finished watching a little animation with an ant that is supposed to be analogous to an o.b. tampon.  The screen then reads: try carrying an elephant in your purse and you’ll know how it feels.  I have carried tampons in my purse for years and not once has it crossed my mind that it felt like lugging around a large mammal.  On occassion, I feel this way when I have crammed my laptop in with a bottle of wine, but never about tampons.  No need to be so melodramatic, o.b. people.  Focus on the difference in waste and the cute little carrying package (see below) that protect your tampons (because I have pulled tampons out of my purse – in public no less – that had fallen out of their wrapper, and that I could do without).

o.b. tampons
If you’d like to try these nifty little things you can get samples in Canada and the US.

Happy Birthday, Loaded Bow!

Posted in Bended Bow with tags , on June 2, 2009 by genennis

Loaded Bow recently celebrated its first birthday.  It is hard to believe that a year has gone by, but what a year it has been.

A wedding, a baby, paternity leave, travel, and meeting many new friends. 

And, of course, we can’t forget our crash course in blogging, learning along the way from the best.  We hammered out a name, had ourselves a photo shoot, stumbled upon a logo, and found ourselves a mentor.  Most importantly, we met incredible women doing incredible things. 

We have big plans up our sleeve for the next year, and are set to keep meeting these amazing ladies.  Thanks for all the help we’ve received thus far!

With Love,

gen+zoe+loaded bow

Kiva: Moms and Microfinance

Posted in Bended Bow with tags , , , on May 13, 2009 by genennis

This Mother’s Day, Kev and I forfeited flowers to buy our moms gift certificates to Kiva.  Kiva is the world’s first person-to-person micro-lending website, allowing individuals to lend directly to entrepreneurs around the world. 

Choose your entrepreneur and donate what your able to their loan.  100% of your donation goes directly to the individual.  Over the next six months to one year, receive updates on the status of their business.  Once they have repaid the loan you are able to reinvest the money with other Kiva entrepreneurs.  Over 45,000 entrepreneurs have already paid off their loan.

Kiva allows you to circumvent organizations that often have costly overhead, and invest directly into communities.  The next time you need to give, consider spending your money here!


Amanda Beisel, of SKN Holistic Rejuvenation Clinic, on the business of natural beauty

Posted in Bended Bow with tags , , , , on April 27, 2009 by genennis

The Radiant Amanda Beisel

The Story of how SKN came to be…

Becoming an entrepreneur all happened very quickly as I am a leap-in-head-first kinda gal! I guess that’s how I conquer fear. As soon as I feel fear rear it’s ugly lil’head, making me second guess myself, I just dive right in.  Taking a leap may not the best business advice for everyone, but fear can be very debilitating.

I didn’t write a business plan and I don’t regret it one bit.  I did happen to find a really great business coach who helped me develop a business model which is very different from a business plan.

I became a licensed acupuncturist in February of 2008. At the time, I was a receptionist in a chiropractic clinic and working at a health food store. The owner of the clinic kindly offered his space to me on the weekends so I could start treating clients. Working in a health food store at this time taught me an invaluable amount about natural supplements and nutrition. Outside of work I continued to study and began providing all my clients with health plans and was getting amazing results.

Continue reading

Interview and Contest with Cheeky Umbrella owner, Jen Zurowski

Posted in Bended Bow with tags , , on April 24, 2009 by genennis

Jen Zurowski of Cheeky Umbrella shares her thoughts on making rainy days bright.  Be sure to check out our contest at the bottom of the post!!


Loaded Bow:  What does your company Cheeky Umbrella do?

Jen Zurowski:  We brighten rainy days with our line of cute and colourful rain umbrellas for women!

LB:  Where did the idea for Cheeky Umbrella come from?

JZ:  The idea came out of my own needs and wants actually. When I first moved to Vancouver in 2001, I was living in Kitsilano and commuting downtown to work on transit, so I was looking for an umbrella with good quality and a cute design. Unfortunately I couldn’t find what I was looking for, and when I talked to my female friends and colleagues, I found that they had the same frustration in finding an umbrella. I’ve always had an entrepreneurial spirit, so this idea stuck with me until I was ready and able to make the jump to self-employment. I researched the idea over the many years that followed and launched Cheeky Umbrella in September 2008.

Continue reading