Archive for July, 2009

Looking for Some Mad People

Posted in Loaded Bow: Following Our Story with tags , , , , , , on July 31, 2009 by zoepawlak

The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes “Awww!”

-Jack Kerouac

madona

Madona and a Dolphin.  Lucky Dolphin.

Note: This photo has been used without Gen’s permission.  I strongly think she will find it very funny, but in my 20+ years of knowing her, i have been wrong once or twice.  Why not just ask her you say?  Because, want to use it and don’t want her to say ‘no’.

Sometimes I feel as though I am mad.  I read Jack and listened to a lot of Madona when I was a young adult.  Surrounding myself with their words made me feel alive.  They encouraged the ravenous hunger in me to be the best and practice and master my craft.

Now as a female entrepreneur, it is only when I surround myself with the like-minded that I can find peace in my mad quest for this life.  Life is shorter when you have kids and now watching two of them grow so quickly, it is as though there is a daily reminder of the passing of this life which makes me all the more anxious to get it all in. 

gwen bell

Entrepreneur and Social Media Specialista Gwen Bell

One of my favorite ladies who packs loads of love into her life is Gwen Bell.  From dancing salsa to advocating for the companies and people she loves, she teaches and learns with a fervor and desire.  Using social media as her platform for a transformation of all interactions into good and effective change, Gwen is great example of a lady on line making her mark.  If life is for sharing, then social media is a great place to create and be in community.

dooce

Dooce pregnant and exposing her skin ‘sans Dolphin’.

Even if it’s getting a little jump start from White Hot Truth, I have recently responded to my own needs to be with the mad ones.  When I feel the urge to laugh, I have called upon that perfect person who makes me giggle.  Sometimes I just need to read a little Dooce laugh my head off or feel connected as a mother. I have recently created dates with my husband when I have needed connection and make appointments with my business coach Heather White when I need to find a new path for my business.  Putting yourself in contact via web, phone or in person with the people you need in a moment can save you from feeling alone as a female entrepreneur.  It can save you from feeling down and enriches the experience if the experience of life is to be shared.

ASK FOR WHAT YOU NEED.  TRUST IN WHAT IS IN YOUR SOUL. GET TOGETHER WITH YOUR PEOPLE. 

I intentionally surround myself with the mad ones cuz the ‘same-same’ got us into a mess and, let’s face it, being around the ‘same-same’ just makes me feel awkward.

NOTE: (To my husband who is never socially awkward) BEING SOCIALLY AWKWARD IS A SIGN OF BEING A GENIUS.

Finding like-minded madness is good for the improvement of your mental space, the growth of your business and the development and realization of the truth that was in you since the beginning and is dying to live amongst like minded-mad ones.

“…and everybody goes “Awww!” 

bow

zoe+loadedbow

Photo Credits:  Gwen Bell, Dooce and Liberty Post

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Andrea Baxter Launches Bratface

Posted in Bended Bow with tags , , , , on July 6, 2009 by genennis

Bratface: [brat-feys] noun – a term of endearment used towards the people in your life that you love that just seem to drive you a little batty every now and then.

Urban Dictionary

Andrea Baxter

We first spoke with Andrea Baxter last year about the remarkable story of Smart Cookies, the first company that she co-founded.  Today, she’s back to talk about her latest business venture, Bratface Marketing.

Andrea knows the importance of investing in your story, brand and identity, and understands the exponential benefits of pulling a great team together to do so.  She is passionate about marketing as an outlet for her creativity and her ability to connect others.  Here, Andrea tells us about branching out on her own.
Bratface Marketing

Loaded Bow: How did Bratface come to be?

Andrea Baxter: Prior to Smart Cookies, I worked in marketing and I was painfully missing it.  It’s a real creative outlet for me.  Also, an important part of the Smart Cookies philosophy is about making more dough, so I thought what better way then to work in my area of expertise?  I still had contacts in the industry, and was doing projects here and there, so creating a marketing company just made sense.  I love working in a team, but it is also really exciting to be able to make decisions independently and one I can call all my own.

Inevitably, I’m asked about the name!  I wanted a name that would reflect my personality, my culture and my history.  Bratface is a term commonly used in Newfoundland where I was born.  It’s actually in the Newfoundland Dictionary (yes, we have our own dictionary)!  Bratface was one of the nicknames my father called me when I was being a bit cheeky.  That’s special to me because my father is not only my business mentor, but someone who I am very close with and have a great deal of respect for.  He was very successful by 28, but he was always very fair and very modest. Bratface was a good fit because it balanced being conservative, having fun and was true to my playful nature.  It adds just a touch of smartass as well!

LB: How will you market Bratface?

AB: It has been a very organic process.  My contacts have been a really valuable source, and I have been able to benefit from word-of-mouth marketing.  I am so thankful that I kept my foot in the door, while staying under the radar!  Networking continues to be really important.  And of course, it’s important to implement social media marketing initiatives through bloggingFacebook and Twitter. For any small business getting off the ground, these are great outlets to use where you can get access to so many business people.

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